Web 2.0 Social Marketing
The conversation is a rapid, ever-changing stream of blog entries, news stories, pictures, podcasts and video clips, loosely coupled through hyperlinks, and accessible on-the-spot through RSS syndication. It's a world where everyone is a consumer and a publisher, where fact and fiction abounds and reputations are built and destroyed.
And it's a place where search engines have become the connective tissue that links those who are looking for information with those who are searching for it.
Traditional media shares the informational landscape with the rapidly proliferating social media (weblogs, wikis, video-sharing websites and social networking communities) and with the new kids on the block: employees and CEOs using new media tools to engage directly with customers, partners, and journalists.
Search engines aggregate this information based on sophisticated algorithms which give various stories high visibility and reach, by lifting them above what we call "the visibility waterline."
There's a wide array of new forms of content that impact reputation and sales, some of it controlled, but an increasing amount uncontrolled.
It's a brand new world for brands. One requiring new approaches, technologies and a touch of innovation. Blindly rushing headlong into this new world has its risks. At Converseon, we help leading companies effectively engage in the conversation with holistic, proven strategic solutions; we help brands move into the web 2.0 world thoughtfully, creatively strategically and effectively.
|
