Following are some of the successes we're achieved on behalf of clients who have challenged us to help them capitalize on new communications opportunities.
Building a Multi-Brand Niche Affiliate Program
Edmund Scientifics and Science Kit Companies
Science Kit, a 50 year old catalog company was running a niche affiliate program for their Edmund Scientifics brand (science and hobby products) on one of the major affiliate networks, but they program was falling short of their expectations. Science Kit engaged with Converseon to manage the Scientifics program; through niche recruiting and hands-on management Converseon boosted their sales on the network, but Science Kit still wanted more. Read more >>
Driving Sales and Acquisition Thru Content Strategy
Vertrue, Inc.
Vertrue faced the challenge of generating top search engine results for highly-competitive keywords. Converseon was retained to help develop an overall strategy, working in partnership with Vertrue, to develop properties and naturally optimize for important keywords. The team embarked on an innovative content development and syndication strategy, including comprehensive natural optimization activities for selected Vertrue websites. Read more >>
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