Case Studies | Affiliate Programs

Vertrue Case Study

Vertrue Situation

Vertrue is an integrated marketing company headquartered in Norwalk, CT, with offices and subsidiaries located in the U.S., Canada and Europe. Vertrue offers consumers opportunities to improve their lives through access to significant discounts, everyday savings, peace-of-mind benefits and unique services in shopping and entertainment, healthcare and wellness, property and security, and personals.

Vertrue faced the challenge of generating top search engine results for highly-competitive keywords. Converseon was retained to help develop an overall strategy, working in partnership with Vertrue, to develop properties and naturally optimize for important keywords. The team embarked on an innovative content development and syndication strategy, including comprehensive natural optimization activities for selected Vertrue websites.

Converseon Solution


	"Converseon looked at our business, assessed our needs, and worked with our team to create a comprehensive strategy to achieve our search objectives. The results are extremely positive. The program has made it easy for customers to find and take advantage of our products and services, and is essential to the success of our online marketing strategy. To put it simply, Converseon's solutions help Vertrue succeed." Kip Finch, VP, Creative Services, Vertrue

Converseon worked with Vertrue to build and optimize a range of sites for specific programs and developed an innovative content syndication strategy to provide useful advice through articles and optimized "vignettes" to Vertrue's customers. Vertrue essentially became a "content company" by providing a range of highly optimized and useful content.

Vertrue Results

The Vertrue program achieved approximately 94% of first page listings for designated keywords. Further, the content syndication program yielded more than 3 million tracked visits to designated pages. The company is expanding its content generation strategy through the creation of additional, robust and consumer-friendly websites.

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