With more than 100 team members worldwide, the most experienced social media agency requires experienced leadership that transcends traditional marketing discipline definitions. Our team experience includes direct marketing, engineering, linguistic analysis, technologists, mobile marketing experts, organizational consultants, market research, PR, cultural anthropology, web analytics, search marketing, content creation and more. Converseon supports and celebrates the alchemy that occurs when bringing this diversity together to drive new blended social solutions.
is the former head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board. Rob founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Rob's twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are "conversations" that require new ways of communicating. He has been involved in digital marketing since 1995. Rob is a frequent speaker at a range of leading industry conferences, including Affiliate Summit and Jupiter Media's Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation.
is an expert in Internet marketing, search technology, Web personalization and Web metrics, who regularly makes speaking appearances. He is the co-author of the best-selling book Search Engine Marketing, Inc. (now in its Second edition) and the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules. Mike also writes the Biznology newsletter and blog, and columns for Revenue Magazine, Search Engine Guide, Internet Evolution, and WebProNews. Previously Mike spent 30 years at IBM, including eight years leading IBM.com and retiring as an IBM Distinguished Engineer.
has been developing innovative technologies and digital marketing programs for start-ups and Fortune 500 companies such as Coca-Cola, Clinique, AT&T and JPMorgan for more than a decade. With a deep understanding of both marketing and technology, he speaks the "languages" of both the CMO and CTO and finds ways to innovate and make the most of both the technical and marketing teams under his management. In 2010 he brought "Open Audience Manager" to market: an enterprise solution for Facebook Open Graph management and a finalist in Digiday's 2010 "Best Social Media Platform Innovation" category. His latest venture, a social commerce technology start-up called Social Graphiti, was recently sold to Converseon, where he now serves as Chief Product Officer. He continues to utilize his strengths to marry the power of Converseon's industry-leading social intelligence platform with innovations in social commerce.
helps leading brands achieve business objectives through social media by transforming business processes, data integration, and governance. Prior to Converseon, Chris created and led the Social Media Management offering at Accenture, where he also advised clients in digital marketing and online product development. His work has been featured by industry researchers and journalists including Forrester and Gartner, and he founded SocialMediaGovernance.com, the foremost resource on governance in social media. Chris is co-author of The Social Media Management Handbook, and he has helped leading global corporations including Bank of America, Boeing, eBay, IBM, Kodak, Kohler, Novo Nordisk and Microsoft.
oversees all listening and research efforts for clients. He has ten years of research experience across the consumer and B2B sectors. Before joining Converseon he was Client Services Manager at BuzzBack Market Research and prior to this was Head of Primary Research for Datamonitor (Technology) in London. Jasper holds a degree in Law and French Law from the London School of Economics and a Master's in Tax Law from Queen Mary, University of London.
directs the creation and implementation of comprehensive engagement strategies for Converseon's Fortune 500 clients. Constantin is the founder of the NewPR Wiki, a founding fellow of the Society for New Communications Research, and a member of WOMMA's Membership Ethics Advisory Panel. He holds a Master's degree in Public Relations from University of Miami. Prior to coming to the United States, Constantin worked as an assistant to the President's Advisor for Nonprofit Organizations in his home country, Romania.
is a pioneer in search marketing, entering this emerging field in 1996 on a foundation of twenty years as a turn-around specialist in multi-channel retail marketing. Ted's expertise in organic search optimization is enhanced by additional strengths in information architecture, website usability, and technical marketing copy. He has consulted successfully with hundreds of businesses in both B2B and B2C markets. His strong track record and communication skills make him a welcome speaker at industry conferences, including PubCon and the elite SEOClass. Since 1999, Ted has served as an administrator and advisory board member for Webmaster World, one of the foremost online forums for organic search optimization experts. He is also a senior editor for Search Engine Marketing Journal, the only peer-reviewed, academic publication for the search marketing industry.
leads the performance marketing efforts of clients such as Hilton Hotels, Mikasa, Aspinal of London, Palm, and others. With Converseon since 2005, Robin manages the affiliate team - strategizing recruitment tactics, enabling tracking, negotiating placement buys, optimizing creative, communications, and increasing ROI. Converseon's performance marketing teams helps brands builds a strong acquisition channel through publisher partnerships. With over 5 years building relationships with super affiliates in the industry, Robin stays in close connection with current trends in the industry, while evolving strategy and leveraging best performing tactics. Robin also heads our Paid Search services as a Certified Google Adwords user, having restructured and optimized accounts of $900k+ yearly spend.
has consulted on organic search campaigns for a variety of clients including Extended Stay Hotels, Avis Budget Group, Educational Testing Service, Hachette Filipacchi Media, Evolution Robotics, and Microsoft. His previous experience includes positions as chief catalyst at HitTail, SEO strategist at Roundarch, senior project manager in charge of client strategy at Connors Communications, and marketing coordinator at Scala Broadcast Multimedia. He has given talks on the long tail at SEMPO, web analytics at Columbia University, and the future of advertising at the Future Salon. In his spare time, Adam is a proud board member of Upwardly Global where he advises the non-profit on its marketing and technology initiatives.
