Measure
Our approach to measurement begins with your business KPIs, then works back to align social activities to improve your KPIs. Our proprietary measurement framework lets you quickly define the social and digital metrics that will determine your performance over time, and includes an exhaustive selection of media and domain-level metrics, including:
- Listening analytics such as brand awareness, sentiment and intent
- Social networks such as Facebook, LinkedIn or Xanga
- Micro-blogs such as Twitter
- Blogs, forums and ratings sites
- Mobile social utilities such as FourSquare and Facebook Places
- Web analytics including Google Analytics, Adobe SiteCatalyst or Webtrends
... all tied to your desired business outcomes, such as lead generation or conversions.
Our measurement services include:
Strategic Measurement Services
- Social analytics audit
- Best practices landscape analyses
- Competitive analyses and benchmarking
- Friend or Follower valuation modeling
- Social personas
Operational Measurement Services
- Campaign reporting services
- KPI, metrics and scorecard design, implementation and support
- Alignment of social data and analytics with other business analytics, such as customer insight
