Digital Public Relations

We create innovative public relations programs that build awareness, visibility and effective positioning for clients. We do so by combining proven traditional public relations strategies with the most advanced, innovative digital channels to maximize effectiveness.

Our programs can assist with issues management, corporate repositioning, product launches, general awareness and "buzz," and more.

Our team is led by senior, award winning communication experts with decades of experience at some of the world's largest public relations firms. They came to Converseon because of their shared belief that new communication approaches were needed to be successful in a digitally empowered world.

Today, Converseon offers the best of the "old" and the "new": vast industry experience combined with a nimble, fast moving approach and proprietary tools and innovative techniques. Services include:

• Positioning and Brand Development: By utilizing proprietary tools, like Conversation Miner, we help clients forge powerful, differentiated positioning that resonates strongly with target audiences. We measure state of online perception, identify detractors, potential evangelists, mine for "crisis issues" and otherwise utilize highly useful data and analysis to inform an overall public relations program.
• Media Outreach: Our highly-experienced media relations team works daily with a range of highly influential media, including print, web and broadcast.
• Blog Relations: Bloggers are fast becoming powerful media in their own right and have a strong influence on traditional media. Our New Media Strategies team can bring the power of the blogosphere to the benefit of our clients utilizing best practice approaches.
• Content Development: In the digital world, content is king. Companies have the opportunity to not just work with the media, but to also become the media. Converseon provides a full suite of production and editorial capabilities to provide a wide range of compelling content, ranging from blogs, to podcasts, to video blogs, and more.
• Content Syndication: Help clients create and syndicate content for broad digital distribution.
• Press Release Optimization: Properly designed and optimized, press releases can be powerful tools to generate high visibility and drive quality traffic and links to client websites.
• Speaking/Events: Generate high visibility opportunities in the offline and online world for clients.
• Tracking/Analysis: Our proprietary Conversation Miner provides the industry's most sophisticated analysis to ongoing success of Digital PR efforts and rapidly adjust strategies and messaging.

If your PR program is in need of an infusion of fresh thinking, please contact us for a confidential discussion.