With more than 100 team members worldwide, the most experienced social media agency requires experienced leadership that transcends traditional marketing discipline definitions. Our team experience includes direct marketing, engineering, linguistic analysis, technologists, mobile marketing experts, organizational consultants, market research, PR, cultural anthropology, web analytics, search marketing, content creation and more. Converseon supports and celebrates the alchemy that occurs when bringing this diversity together to drive new blended social solutions.
is the former head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board. Rob founded Converseon in 2001 to provide new, innovative communication solutions designed to help companies meet their business objectives in a digital environment. Rob's twenty years of experience spans public relations, reputation management, search marketing, affiliate marketing and online media/advertising, which has convinced him that markets clearly are "conversations" that require new ways of communicating. He has been involved in digital marketing since 1995. Rob is a frequent speaker at a range of leading industry conferences, including Affiliate Summit and Jupiter Media's Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation.
is an expert in Internet marketing, search technology, Web personalization and Web metrics, who regularly makes speaking appearances. He is the co-author of the best-selling book Search Engine Marketing, Inc. (now in its Second edition) and the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules. Mike also writes the Biznology newsletter and blog, and columns for Revenue Magazine, Search Engine Guide, Internet Evolution, and WebProNews. Previously Mike spent 30 years at IBM, including eight years leading IBM.com and retiring as an IBM Distinguished Engineer.