Influencer Management

Understand who influences conversations in your category, their relative influence, and how they influence each other. Then define and execute strategies, tactics and programs to establish and grow relationships with influencers for the long-term benefit of your brand.

Define success metrics tied to your sales and marketing objectives, then measure progress and improve your outreach and relationship development efforts over time. Finally, standardize and optimize your outreach and influencer management efforts across your organization, for greater efficiency and cost-effective operations.

Converseon offers advisory services, research, execution support, measurement implementation and an online tool for managing and tracking influencer relationships across your organization.

Client Experience

IBM is a globally recognized leader in using social media for marketing, selling and branding. Converseon is a strategic partner to IBM, continually identifying and prioritizing the online influencers that affect the topics that matter to IBM. Using Converseon research and advisory services, IBM marketers and subject matter experts enjoy succinct influencer profiles, outreach guidance, and mapping of relationships among influencers.

Thought Leadership

When you want to understand the ecosystem of influencers that affect your brand and category, automated influence scoring tools simply are not sufficient. Brands that achieve business outcomes through influencer outreach require deeper intelligence aligned with their business goals. This white paper clarifies how leading brands address the most important challenges in social media listening and insight, as they evolve toward enterprise social enablement.

Read the white paper

Featured Expert

Constantin Basturea directs the creation and implementation of influencer engagement strategies for Fortune 500 companies. Constantin is a founding fellow of the Society for New Communications Research, and his clients have included Walmart, IBM, The New York Times and Siemens.

Connect with Constantin

Main menu