Social Capability Diagnostic

Utilize digital and social subject matter experts from across Converseon to inventory and assess your existing capabilities across business units and functional areas, then achieve cross-functional consensus on internal capabilities and actions required to achieve business goals.

Benchmark internal capabilities against cross-industry benchmarks. Use our in-depth competitive assessments and conversation benchmarks to inform operating strategies and communications tactics. Identify projects and programs required to achieve needed capabilities.

Define a 12 – 24 month Road Map and 30-day Action Plan with clear business cases for selected initiatives or actions. We have performed diagnostics and developed social operating strategies for firms in media and entertainment, pharmaceuticals, technology, and consumer products.

Client Experience

IBM is a globally recognized leader in using social media for marketing, selling and branding. Converseon is a strategic partner to IBM, and helped two IBM Product Areas define their annual investment requirements for social media enablement through a 6-week assessment of social capabilities required to achieve goals in marketing, selling, service and support. Outcomes included broad consensus on the value at stake, actions to take, and the path to achieve desired business goals.

Thought Leadership

As you consider your company’s social media strategy, here are six quick tests to determine whether you really have a plan worth calling a Social Media Strategy.

Read the white paper

Featured Expert

Chris Boudreaux has led Social Capability Diagnostics at global brands including IBM, Univision, Novo Nordisk and Citrix. Chris has also led operational business transformation programs at clients including Boeing and eBay. As our SVP of Business Integration services, Chris also leads our Measurement and Reporting, Enterprise Publishing, and Social Workforce Enablement services.

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