When you can say, "We have a social media strategy!"

According to a 2011 survey by PwC, 43% of CEOs say they will “significantly change” their strategies in the next three years to respond to customers’ increased use of social media and mobile devices.

As you consider your company’s social media strategy, here are six quick tests to determine whether you really have a plan worth calling a Social Media Strategy.

Your strategy should:

• Achieve measurable business outcomes
• Rest upon unique insights
• Specify where to engage
• Use your organization’s unique strengths
• Define internal changes required to achieve the strategy
• Belong to a team with the conviction to act on the strategy