To garner the attention of the DIY target audience, Converseon completed an influencer identification and mapping report to determine potential brand advocates in the blogosphere with the highest reach, engagement, connectivity or authority.
Supporting the blogger outreach program, Converseon has partnered with Apartment Therapy, a premier DIY blog, to publish several sponsored posts focused on topics around the painting process.
Seamlessly integrating the ScotchBlue campaign messages into a trusted and credible source, Converseon will reach a large audience with branded content. Topics will focus on providing a solution for questions that Converseon has identified as problems points for consumers. Combining online conversation with brand objectives, Converseon developed a program to create awareness about a product enhancement, increase online share of voice and foster relationships with advocates.
