Converseon’s CEO and Founder Rob Key recently spoke at the ESOMAR Congress 2019 – Global Data & Insights Summit.

ESOMAR Congress 2019 – The Global Data & Insights Summit

In a world of tribalism, polarization, and socially-empowered movements, brand trust can be created or destroyed in minutes. Today, there is a growing expectation for brands to not just sell specific products or services, but to become purpose-driven and weigh-in on important issues of the day. How can brands today better understand, measure and act in this #PostTrust and #FakeNews era?