Today at 1pm I’ll be speaking on the Bulldog Reporter’s PR University  ‘Guerilla PR and Word of Mouth Marketing‘ Audio Conference, joining some of the industry’s leading thinkers.

My main focus will be on explaining the ins-and-outs of the Second Chance Trees project, our own recent success story with word-of-mouth marketing on a tight budget. As today’s media audience shifts smart communicators can have great success engaging respectfully with online communities. Today, we’ll try to show you how.

Bulldog Reporter’s PR University Audio Conference – ‘Guerrilla PR and Word-of-Mouth Marketing: Innovative Practices for Nontraditional, Brilliant PR on a Tight Budget’

Paull Young, Converseon

Mark Hughes, Principal, Buzznation Studios; Author “Buzzmarketing

Paul Rand, President & CEO, Zócalo Group

John Bell, Managing Director/Executive Creative Director, 360° Digital Influence Team, Ogilvy Public Relations; Member, Word of Mouth Marketing Association

Andy Sernovitz, CEO, Gaspedal; Author, “Word of Mouth Marketing: How Smart Companies Get People Talking”


Thursday, 30 August, 2007



Your Telephone

TO REGISTER: Click here or call 1-800-959-105

Cost: $289 per dial-in site