Converseon, the leading social media-led digital consultancy and social intelligence software provider, announced today that George Musi, Managing Partner of Analytics, Insights and Attribution at Mindshare has joined the Company’s Advisory Board. “As the influence and accuracy of social data evolves, the next great challenge is fully integrating and applying it across the full range of marketing channels for maximum impact, said Rob Key, CEO of Converseon. “George will help challenge us to apply our industry-leading social intelligence data in new and innovative ways, including deeper integration with programmatic advertising, attribution modeling and into client data management platforms (DMPs). His strong background in both analytics and insights is essential for success today as those two areas increasingly converge.”
In his advisory role, George will work Converseon’s senior management and with other members of Converseon’s advisory committee, including Joel Rubinson, former Chief Research Officer at the Advertising Research Foundation, to continue to help further strengthen Converseon’s long time leadership in the social intelligence and strategy category. At Mindshare, George intersects consulting skills, analytics and strategy to provide actionable insights and recommendations across the consumer, competitive, and media landscape that enlighten, empower and enable marketers to make smarter decisions across the campaign life cycle.
“I have spent my entire career connecting the dots between different relevant contexts, modes and types of data points for deeper, more meaningful and actionable insight,” said George. “Converseon’s well-recognized leadership in the social intelligence space provides me a chance get deeper into this critical data resource and advise on how to best fully leverage the power of it in ways that the market hasn’t fully adopted yet. The potential of this data is still in the process of being fully realized.”
For over a decade, Converseon has helped leading brands drive breakthrough business results through award winning social intelligence technologies, consulting and engagement services. During that period, it has gleaned an enviable reputation for innovation and excellence. In recognition of the growing demand for its advanced social intelligence and custom, bespoke text analytics capabilities, Converseon recently began offering its advanced ConveyAPI technology through a newly-formed technology arm, Revealed Context, winner of the Dataweek Award for Top Innovator in Social Data Mining for its “ability to provide human level precision and the speed and scale that only software can provide.” Its Conversus™ platform “starts where basic listening platforms stop” to provide advanced analysis that is more actionable, accurate and predictive. Converseon was named Strong Performer in the Forrester Wave: Enterprise Social Listening Platforms Q1 2014 and scored overall highest for its consulting and analysis, data processing and sentiment analysis. For more information please visit www.converseon.com or follow the company on Twitter @converseon.