For over 90 years Market Research Council (MRC) has been regarded as one of the most prestigious market research organizations in the world.  They have consistently been at the forefront of innovation.  So today we’re are pleased to see that they are putting much needed attention on the role and integration of social data for insight with other data streams and we’re excited to have been invited to be a part of the discussion.

In the modern marketing and measurement landscape, businesses are deluged with data coming from a variety of sources such as sales panels, digital conversations on social media, e-commerce behaviors, and traditional surveys.  The ironic fact is that while there are more data sources than ever before to leverage to inform decisions, at the same time many marketers feel like it’s harder than ever before to know what is really going on.

What approaches make the most sense today for best in class brand measurement and management?

Will big data eventually displace survey research?

These are some examples that will be addressed during MRC’s September Luncheon featuring Bill Pink – Head of Brand Guidance Analytics – of Kantar North America and Rob Key – Founder and CEO – of Converseon.

Join us Friday, September 21st from 12pm – 2pm at the Yale Club of New York for an afternoon full of insights and expertise – and not to mention a delicious lunch!

For reservations please email: mgmtoffice@mrcouncil.org or call the MRC office at (212) 481-3030.