Blog

Blogs

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  Dear research supplier…why can’t you tell me why my brand sales are declining?

  Here’s a post from our senior strategist and board advisor, Joel Rubinson, former Chief Research Officer at the ARF – with a great quote from our CEO, Rob Key. When clients experience sales declines for a brand, the supplier who runs...

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  Digital Data, Analytics & Measurement Expert, George Musi, Joins Converseon’s Advisory Board

  Converseon, the leading social media-led digital consultancy and social intelligence software provider, announced today that George Musi, Managing Partner of Analytics, Insights and Attribution at Mindshare has joined the Company’s Advisory Board. “As the influence and accuracy of social data...

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  Converseon Releases New Social Listening and Intelligence Platform for Advanced Insight and Analysis Uses

  Converseon, the leading social intelligence and strategy consultancy, today announced the release of its new version of Conversus, a machine-learning based social intelligence application, designed to provide sophisticated enrichment, filtering and analysis of social and other unstructured “voice of customer”...

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  Our POV on the State of Social Intelligence

  Today, the Forrester Wave 2016 of Enterprise Listening Platforms was published and congrats to the leaders listed, including Brandwatch. Since the last wave, we have evolved our model from being “listening platform specific” to become the “intelligence engine” for social insights...

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  Google Search Results Layout Changes & Its Effects on PPC/SEO – What You Need to Know

  On February 19, 2016, Google rolled out a new layout for search results pages.  This layout, which removes Pay-Per-Click (PPC) ads from the right hand side of Google’s search results page, had been tested over the past year or so...

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  This Week in Social: December 11, 2015

  We’ve read some of this week’s highlights in social news and created “TL;DR” versions! Check the stories out below and be the smartest person at happy hour: First things first, Facebook had a busy week quietly shutting down apps and...