Blog

Blogs

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  What Is The Future of Brand Tracking?

  Brand Tracking is evolving to rely more on observed social and behavioral data, and less on traditional survey data, with predicting the future the goal. This shift will accelerate as analytic capabilities grow and mindsets shift. Continue Reading....

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  Converseon.AI Launches First Comprehensive Library of Prebuilt AI-Powered Language Models to Rapidly Accelerate the Adoption, Value and Use of Social Listening Data

  Converseon announced the release of the industry’s first comprehensive library of prebuilt machine learning models designed to drive enhanced value and use of social listening data. These models, built via the firm’s award-winning machine learning-as-a-service platform, Conversus.AI™, enables brands to...

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  Our POV: The 2018 Forrester Wave on Enterprise Social Listening, and a New Path Forward for the Industry

  The newest Forrester Research Wave Report on Enterprise Social Listening (Q3) was published last week and the results are, well, mostly uninspiring for those looking to embrace innovation in the industry. Overreliance on the same data, commoditized features and a...

• I-COM and Converseon NYC Marketing Meetup 2018

  This past Thursday, September 6th - we hosted a lovely dinner with our good friends I-COM Global. Despite a little rain shower at the beginning the night, it turned out to be an incredible event with great guests and discussions....

• Why ‘Getting it Right’ in Social and VoC Listening is a Human Right

  In an era when the collective voice of customers and citizens, empowered through social channels, has become a primary agent-of-change that is transforming governments, societies, industries, brands and products, most consumer-centric organizations have now adopted some form of social listening. ...

• MRC Sept. 21st Luncheon: How Can Brands Best Understand Their Consumers? Social Listening, Traditional Brand Tracking, Or Both?

  For over 90 years Market Research Council (MRC) has been regarded as one of the most prestigious market research organizations in the world.  They have consistently been at the forefront of innovation.  So today we’re are pleased to see that...