We just returned from the Innovation Insight Exchange Conference in Atlanta where there was broad discussion about the role of social in transforming market research and, consequently, how text analytics can play an important role of meeting the duel challenges...
In the wake of the presidential elections, the market research industry is in a period of deep reflection. And for good reason: most major polls got the election result quite wrong. As Wonks everywhere examine the meaning and implications, one...
Here’s a post from our senior strategist and board advisor, Joel Rubinson, former Chief Research Officer at the ARF – with a great quote from our CEO, Rob Key. When clients experience sales declines for a brand, the supplier who runs...
Converseon, the leading social media-led digital consultancy and social intelligence software provider, announced today that George Musi, Managing Partner of Analytics, Insights and Attribution at Mindshare has joined the Company’s Advisory Board. “As the influence and accuracy of social data...
Converseon, the leading social intelligence and strategy consultancy, today announced the release of its new version of Conversus, a machine-learning based social intelligence application, designed to provide sophisticated enrichment, filtering and analysis of social and other unstructured “voice of customer”...
Today, the Forrester Wave 2016 of Enterprise Listening Platforms was published and congrats to the leaders listed, including Brandwatch. Since the last wave, we have evolved our model from being “listening platform specific” to become the “intelligence engine” for social insights...
Register today for the social media research event on 10/9 with our @jaspersnyder http://t.co/Mi3FsqiG #socialbiz #sentimentanalysis #mrx
Can @Myspace make a comeback? Let's have a look: http://t.co/a8cRgIDX http://t.co/hFfycx5H
What was the most popular panel at @Mashable's Social Good Summit? Find out at http://t.co/a9JEhtk3 #SGSGlobal
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