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Blogs

• Why ‘Getting it Right’ in Social and VoC Listening is a Human Right

  In an era when the collective voice of customers and citizens, empowered through social channels, has become a primary agent-of-change that is transforming governments, societies, industries, brands and products, most consumer-centric organizations have now adopted some form of social listening. ...

• MRC Sept. 21st Luncheon: How Can Brands Best Understand Their Consumers? Social Listening, Traditional Brand Tracking, Or Both?

  For over 90 years Market Research Council (MRC) has been regarded as one of the most prestigious market research organizations in the world.  They have consistently been at the forefront of innovation.  So today we’re are pleased to see that...

• Converseon at TMRE 2017

  Our CEO, Rob Key, will be speaking at TMRE 2017 this Tuesday at 2:45 on Reaching Towards the Singularity: How AI is Powering a New Generation of Predictive Insights Through Social Data The session covers how the advent...

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  2017 Sentiment Symposium

  Our CEO, Rob Key, will be speaking on the first day of Sentiment Symposium, on "Measuring Emotions in Brand Health" with Uber, at 9:30am.

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  Signals from the noise – SXSW x AI

  While SXSW isn’t where tech launches, it’s where it typically gets key momentum. Twitter. FourSquare. Vine. Meerkat. While none of these launch at SXSW, they all gained their initial momentum here. This year is a little bit different, the key...

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  SXSW 2017 – The Customer Social, Saturday March 11th

  This year at SXSW, we're focusing entirely on the customer. Your customer, to be precise. Marketers no longer control the message. The customer does. The customer experience now defines the success of the customer and thus, the success of the business. This is "Success by Customer Experience," or...