October 16-17 marks Danny Sullivan‘s SMX Social Media Conference in New York. Danny, as you probably know, used to chair SES and is one of the most respected minds in the business. He’s done amazing work in terms of raising the education of the industry and organizing conferences that deliver top level content. Having spoken as SES several times, i can speak firsthand about his attention to content quality and detail. I’m excited to see SMX grow and evolve.

I’ll be speaking about the role of the marketer in Social Media Marketing. It’s an issue near and dear to our hearts. We caution brands that they need to culturally sophisticated and respectful approach to online communities. Each community has its own norms and values, and respecting and participating in those environments appropriately is critical for acceptance. After all, many of these environments were created by consumers for other consumers. Brands haven’t necessarily been invited. The concept of participation without the expectation of immediate ROI (at least in the traditional sense) may be new territory for many marketers. Altruism must become a core part of social media programs. The topic:

Evangelist – The Marketer’s Role in SMM
Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

The following week i’ll be attending the O’Reilly Web 2.0 Summit (in between client meetings) before returning back to the East coast for a panel entitled “PR and Social Media: What Every Practitioner Needs to Know” at the PRSA International Conference in Philly (October 20-23). If our paths are crossing and you care to connect, don’t hesitate to contact us.