{"id":7833,"date":"2022-08-11T17:52:07","date_gmt":"2022-08-11T17:52:07","guid":{"rendered":"https:\/\/converseon.com\/?p=7833"},"modified":"2022-12-13T19:26:44","modified_gmt":"2022-12-13T19:26:44","slug":"conscious-consumerism-the-imperative-of-esg-investment","status":"publish","type":"post","link":"https:\/\/converseon.com\/?p=7833","title":{"rendered":"Conscious Consumerism: The Imperative of ESG Investment"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The era of conscious consumerism has arrived. Ushered in by the COVID-19 pandemic, a wave of individuals highly focused on environmental action, sustainable efforts, and green initiatives now seek out companies that are putting their advertising promises into real climate action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is ESG?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we know, ESG stands for Environmental, Social, and Governance. <a href=\"https:\/\/marketbusinessnews.com\/financial-glossary\/esg-definition-meaning\/\">Marketing Business News<\/a> takes this further and states, \u201c [ESG] refers to the three key factors when measuring the sustainability and ethical impact of an investment in a business or company. Most socially responsible investors check companies out using ESG criteria to screen investments.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What initiatives are brands taking with ESG?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are many brands that have stepped up to the plate to reduce their carbon footprint, decrease their electrical consumption, and produce more sustainable products. The following brands continue to step forward in their sustainability efforts \u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/corporate.ford.com\/social-impact\/sustainability.html\">For Motor Company<\/a> \u2013 more sustainable fabrics, focus on fuel efficiency, and more<\/li>\n\n\n\n<li><a href=\"https:\/\/impact.disney.com\/environment\/environmental-sustainability\/\">Disney <\/a>\u2013 zero net direct greenhouse emission policies and reduced electrical consumption<\/li>\n\n\n\n<li><a href=\"https:\/\/institutional.fisherinvestments.com\/en-us\/process\/esg\">Fisher Investments<\/a> \u2013 initiatives to help preserve California\u2019s Redwoods<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hpe.com\/us\/en\/living-progress\/report.html\">Hewlett-Packard<\/a> \u2013 reduced greenhouse gas emissions and cut back on toxic substances in products and cartridges<\/li>\n\n\n\n<li><a href=\"https:\/\/www.jnj.com\/esg-resources\">Johnson &amp; Johnson<\/a> \u2013 waste reduction focus, sustainable products, and packaging methods<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While these companies have focused on the \u201cE\u201d in ESG, there is data to support that focusing on social and governance is also an important piece of the larger pie. In 2019, Mckinsey Quarterly released \u201c<a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/five-ways-that-esg-creates-value\">Five Ways that ESG Creates Value,<\/a>\u201d and they stated the following \u201cglobal sustainable investment now tops $30 trillion\u2014up 68 percent since 2014 and tenfold since 2004\u201d These numbers alone show that investment into ESG initiatives isn\u2019t just a fad but truly an investment in the future that is likely to grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Converseon\u2019s CEO &amp; Founder, <strong>Rob Key<\/strong>, presented at AMEC\u2019s Global Summit on \u201c<a href=\"https:\/\/converseon.com\/resources\/webinars\/connect-reputation-business-outcomes\/\">Connecting Reputation to Business Outcomes<\/a>,\u201d where he presented data to support why ESG measures are so important to brands today.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:42% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/converseon.com\/wp-content\/uploads\/2022\/07\/Converseon-Diagnose-Heat-Map-1024x596.jpg\" alt=\"\" class=\"wp-image-7796 size-full\" srcset=\"https:\/\/converseon.com\/wp-content\/uploads\/2022\/07\/Converseon-Diagnose-Heat-Map-1024x596.jpg 1024w, https:\/\/converseon.com\/wp-content\/uploads\/2022\/07\/Converseon-Diagnose-Heat-Map-300x175.jpg 300w, https:\/\/converseon.com\/wp-content\/uploads\/2022\/07\/Converseon-Diagnose-Heat-Map-768x447.jpg 768w, https:\/\/converseon.com\/wp-content\/uploads\/2022\/07\/Converseon-Diagnose-Heat-Map.jpg 1499w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Through Converseon\u2019s <a href=\"https:\/\/converseon.com\/solutions\/\">Predictive Reputation Intelligence System (PRIS)<\/a>, Key presented data to the following: \u201csocial justice and equality are the biggest issues [in the QSR industry] but which are the most impactful on revenue?\u201d A heat map pulled from the solution shows that leading QSR brands struggle with labor relations, employee compensation, and wokeness \u2013 this is indicated on the far right of the heat map in the red. These \u201csignals\u201d show that these brands need to point focus in these areas through investment and action.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This brand and sub-attribute heat map for QSR puts into perspective all the social justice issues that businesses are facing and helps to order efforts and investments. We can see that , for example, McDonald\u2019s is strong in sustainable practices but struggles the most in employee compensation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the QSR industry, investing in environmental initiatives can generate or detract the most from revenue at $140 million a quarter. Coming in second for revenue generation or detraction is social justice action with $110 million a quarter. Through predictions and simulations based on social media data, our sub attribute analysis from the diagnose heat map helps us to determine areas of priority, focus, and action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of the industry, investing in the environment shows that it is a good business concept that impacts the bottom line and improves the world we live in.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 27%\"><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\">Our most recent eBook defines and resolves gaps in ESG measurement &#8211; you can download your complimentary copy <a href=\"https:\/\/converseon.com\/resources\/whitepaper\/stakeholder-perception-of-esg\/\">here.<\/a><br><br>Learn more about our <a href=\"http:\/\/converseon.com\/esg\">Social ESG Index<\/a> solution that resolves the critical gap in ESG measurement today. <\/h4>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/converseon.com\/resources\/whitepaper\/stakeholder-perception-of-esg\/\"><img decoding=\"async\" width=\"435\" height=\"500\" src=\"https:\/\/converseon.com\/wp-content\/uploads\/2022\/08\/WYDMCHY-3.png\" alt=\"\" class=\"wp-image-7834 size-full\" srcset=\"https:\/\/converseon.com\/wp-content\/uploads\/2022\/08\/WYDMCHY-3.png 435w, https:\/\/converseon.com\/wp-content\/uploads\/2022\/08\/WYDMCHY-3-261x300.png 261w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The era of conscious consumerism has arrived. Ushered in by the COVID-19 pandemic, a wave of individuals highly focused on environmental action, sustainable efforts, and green initiatives now seek out companies that are putting their advertising promises into real climate action. What is ESG? As we know, ESG stands for Environmental, Social, and Governance. Marketing [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":7123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-7833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conscious Consumerism: ESG Investment | Blog | Converseon\u2122<\/title>\n<meta name=\"description\" content=\"What is ESG and how are companies working to resolve the crucial gap in ESG measurement? 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