Insights without business context are not enough. Brand and consumer reporting often amounts to a collection of vanity metrics with no connection to tangible business outcomes or core business KPIs.
Enter PRISM™
From Data to Decisions
Conversus PRISM™ (Predictive Intelligence System) leverages our NLP data enrichment and our patent-pending scoring system to separate true shifts in stakeholder perception from noise. It then uses econometric modeling and predictive AI to create a powerful brand navigation system focused on the outcomes that matter, from revenue, sales or share price to churn, trends, tracker scores and more.
Conversus PRISM™ can be customized on client demand or can be made available via predesigned modules that include Reputation, ESG, CX, Brand Health, and Innovation/Trend Discovery.
Predictive and prescriptive reputation Intelligence.
Quantify value of reputation to bottom line. Invest more intelligently.
Smart content.
Measure brand purpose & ESG. 40+ prebuilt models for rapid issue-level analysis.
Understand trust and perceptions of your ESG efforts among stakeholders.
Understand drivers of customer behavior, not just NPS or related scores.
Predictive and prescriptive reputation Intelligence.
Quantify value of reputation to bottom line. Invest more intelligently.
Smart content.
Predict survey and sales months in advance. Discover “unknown unknowns ans answer “why’s.”
The team turned to Conversus NLP to filter out irrelevant noise across social listening data for corporate and five business units. These models were seamlessly deployed to the social insights team’s listening environment via a prebuilt, turnkey API integration, enabling the team to easily use the models as native filters in their preexisting dashboards without any changes to their reporting workflow. This reduced the team’s manual QA/data cleaning time by 80% and expand their reporting efforts to support a broader range of stakeholder requests.
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