AI-powered Data Quality
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Trusted by Top Brands of the World

Insights without business context are not enough. Brand and consumer reporting often amounts to a collection of vanity metrics with no connection to tangible business outcomes or core business KPIs.

Enter PRISM™
From Data to Decisions

Conversus PRISM™ (Predictive Intelligence System) leverages our NLP data enrichment and our patent-pending scoring system to separate true shifts in stakeholder perception from noise. It then uses econometric modeling and predictive AI to create a powerful brand navigation system focused on the outcomes that matter, from revenue, sales or share price to churn, trends, tracker scores and more.
Conversus PRISM™ can be customized on client demand or can be made available via predesigned modules that include Reputation, ESG, CX, Brand Health, and Innovation/Trend Discovery.

Description

Value

Corporate Reputation

Predictive and prescriptive reputation Intelligence.

Quantify value of reputation to bottom line. Invest more intelligently.
Smart content.

ESG / Sustainability

Measure brand purpose & ESG. 40+ prebuilt models for rapid issue-level analysis.

Understand trust and perceptions of your ESG efforts among stakeholders.

Customer Experience

Clearer and more actionable analysis of CX and Voice-of-Customer.

Understand drivers of customer behavior, not just NPS or related scores.

Brand Health

Transform your brand health into predictive navigation system.
Predict survey and sales months in advance. Discover “unknown unknowns ans answer “why’s.”

Innovation

Get to the future first by separating fads from trends and trends from business opportunity.
Discover new product and business opportunities. Drive innovation.
©2024 ConverseonInc | PROPIETARY

Description

Value

Corporate Reputation

Predictive and prescriptive reputation Intelligence.

Quantify value of reputation to bottom line. Invest more intelligently.
Smart content.

ESG / Sustainability

Measure brand purpose & ESG. 40+ prebuilt models for rapid issue-level analysis.
Understand trust and perceptions of your ESG efforts among stakeholders.

Customer Experience

Clearer and more actionable analysis of CX and Voice-of-Customer.
Understand drivers of customer behavior, not just NPS or related scores.

Brand Health

Transform your brand health into predictive navigation system.

Predict survey and sales months in advance. Discover “unknown unknowns ans answer “why’s.”

Innovation

Get to the future first by separating fads from trends and trends from business opportunity.
Discover new product and business opportunities. Drive innovation.
©2024 ConverseonInc | PROPIETARY

Normalize

Our scoring system further enriches the NLP enriched data through a patent pending statistical system that identifies when consumer and stakeholder perceptions shift. 

Assess

Assess your organization’s competitive performance overall and within multiple different perceptual areas such as key attributes or topics.

Diagnose

Understand the root-cause drivers of overall competitive perception and drill down to their underlying conversations, so that you can extract key insights quickly and effectively.

Understand & Predict 

Quantitatively attribute perceptions surrounding key topics and drivers to business outcomes. Predict and simulate how these perceptions will impact future business outcomes, thereby enabling better marketing and communications decision-making.
Move beyond attribute-by-attribute simulation to a holistic picture of conversations impacting your business outcomes. Our easy-to-use Action Score ranks each brand-attribute combination by how much impact it has on the desired business outcome, making it easy to prioritize actions in certain areas and communicate key findings to internal stakeholders.

A case in point

Operational Efficiency and Cost Savings

Global Fortune 500 Conglomerate

Removing Noise for Sharper & Faster Weekly Social Insights

Challenge

A global Fortune 500 manufacturing brand needed to use millions of social listening posts to identify weekly trends and issues across corporate and five business units. Their efforts were largely ineffective, inhibited by large volumes of irrelevant noise that polluted this massive dataset.

Solution

The team turned to Conversus NLP to filter out irrelevant noise across social listening data for corporate and five business units. These models were seamlessly deployed to the social insights team’s listening environment via a prebuilt, turnkey API integration, enabling the team to easily use the models as native filters in their preexisting dashboards without any changes to their reporting workflow. This reduced the team’s manual QA/data cleaning time by 80% and expand their reporting efforts to support a broader range of stakeholder requests.

“Before, users would see noise, where up to 40% of data did not apply to the user’s business unit. As a result, people would not take the data seriously and stop listening. After implementing Conversus NLP, it’s a lot easier to gain confidence. Beyond Corporate, we have big potential to engage business groups. It’s a lot easier to reach out to them.”

–3M

Operational Efficiency and Cost Savings

Let’s connect on a strategy session to discover how we can help you improve your data.
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