Private Invite:

Understanding #BrandTrust in a "Post-Trust" World

Shiv Singh
Co-Author

Savvy: Navigating Fake Companies, Fake Leaders & Fake News in the Post-Trust Era 

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Your Presence is Requested

What: A Breakfast Event During New York's #SocialMediaWeek

When: Tuesday, April 30th at 8:15 - 10:00am

Where: WeWork Office, 500 7th Avenue, 8th Floor (between 37th and 38th Street)


 

In a world of tribalism, polarization, and socially-empowered movements, brand trust can be created or destroyed in minutes. Today, there is a growing expectation for brands to not just sell specific products or services, but to become purpose-driven and weigh-in on important issues of the day. How can brands today better understand, measure and act in this #Post-Trust era? 

Join one of the leading authors on the subject and recent recipient of the Gold Medal in the 2019 Independent Publisher Book Awards, Shiv Singh, and a group of key experts to discuss:

  • How human fallibility and the rise of social technology has turbo-charged the #FakeNews era
  • New ways brands can effectively measure social trust in social media through AI-powered language analysis 
  • Practical steps consumers and brands can take to re-establish trust and make savvier, trustworthy decisions in this era

 

 

 Keynote:

This recently published book has gotten rave reviews about the culture and technology that has accelerated the era of #FakeNews. Prior to his current position as Founder & CEO of Savvy Matters, Shiv was SVP & Global Head of Innovation Go-to-Market at Visa. Previous to that he was Global Head of Digital at PepsiCo Beverages.

Followed by a panel discussion on the topic with Shiv and other key thought leaders in brand trust, including:

Rob Key, CEO and Founder of Converseon

Peter Himler, President of New York Publicity Club and Founder of Flatiron Communications

Tonia Ries, Executive Director, Intellectual Property, Edelman and Co-Author of the Annual Edelman Trust Barometer

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