With nearly 73% of consumers participating in social media, and 56% of them expecting brands to have a presence, social media is enabling brands to infuse streams of intelligence into their organization for unprecedented collaboration and competitive advantage. In fact, social intelligence through Conversation Mining is breathing new life into R&D, campaign development, customer care, crisis management, product lifecycle management, risk management and more. To be sure, most companies now realize that PR and marketing were only the beginning of social media in the enterprise, and social media is becoming indispensable in creating competitive advantage and driving business transformation.

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