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Blogs

• The Practical Guide: For Applying Effective Machine Learning to Social Listening Analysis

  It was some work, but today we finally published a new 48-page eBook, Practical Guide to Applying Machine Learning to Social Listening. The book is designed to fill a gap in the industry by getting beyond hype into...

• Transforming Trend Discovery and Prediction with AI + NLP + Advanced Analytics

  https://youtu.be/e34I_3qrFVo Everyone knows that there are early conversations in social data that are forerunners of the next Hard Seltzer trend or the move to avocado showing up as an ingredient in your hand cream. However, using this data in a way...

• Understanding Brand Trust in an Era of #FakeNews and Volatile Social Media

  https://youtu.be/j3XS-wAZkbQ In today's polarized social media empowered world, brand trust has never been more important…. or as much at risk. This webinar will explore how organizations can better measure. understand and protect brand trust in 2019. In this webinar you will learn: ...

• Getting to the Future First: How Social Data is Transforming Trend Discovery w/ in4mation insights

  https://youtu.be/DQRSbzHnaPw Getting to the Future First: How Social Data is Transforming Trend Discovery Everyone knows that there are early conversations in social media that are forerunners of the next Rosé trend or the move to avocado showing up as an ingredient in...

• BUSINESS PRESENTATION | Measuring and Understanding Brand Trust in the #FakeNews Era

  Converseon's CEO and Founder Rob Key recently spoke at the ESOMAR Congress 2019 - Global Data & Insights Summit. https://youtu.be/fBZMM1seAJw ESOMAR Congress 2019 - The Global Data & Insights Summit In a world of tribalism, polarization, and socially-empowered movements, brand trust can be...

• How to Build Custom AI-Powered NLP Models for Advanced Social Listening Analysis (Without Having To Be A Data Scientist)

  https://youtu.be/Fce65R8ePgI How to Build Custom AI-Powered NLP Models for Advanced Social Listening Unstructured social data can be notoriously challenging to work with. Slang, sarcasm and implicit meaning dominate making it challenging for analysts to effectively and accurately classify data for insights and...