Brand Tracking is evolving to rely more on observed social and behavioral data, and less on traditional survey data, with predicting the future the goal. This shift will accelerate as analytic capabilities grow and mindsets shift. Continue Reading....
Converseon announced the release of the industry’s first comprehensive library of prebuilt machine learning models designed to drive enhanced value and use of social listening data. These models, built via the firm’s award-winning machine learning-as-a-service platform, Conversus.AI™, enables brands to...
The newest Forrester Research Wave Report on Enterprise Social Listening (Q3) was published last week and the results are, well, mostly uninspiring for those looking to embrace innovation in the industry. Overreliance on the same data, commoditized features and a...
This past Thursday, September 6th - we hosted a lovely dinner with our good friends I-COM Global. Despite a little rain shower at the beginning the night, it turned out to be an incredible event with great guests and discussions....
In an era when the collective voice of customers and citizens, empowered through social channels, has become a primary agent-of-change that is transforming governments, societies, industries, brands and products, most consumer-centric organizations have now adopted some form of social listening. ...
For over 90 years Market Research Council (MRC) has been regarded as one of the most prestigious market research organizations in the world. They have consistently been at the forefront of innovation. So today we’re are pleased to see that...
Register today for the social media research event on 10/9 with our @jaspersnyder http://t.co/Mi3FsqiG #socialbiz #sentimentanalysis #mrx
Can @Myspace make a comeback? Let's have a look: http://t.co/a8cRgIDX http://t.co/hFfycx5H
What was the most popular panel at @Mashable's Social Good Summit? Find out at http://t.co/a9JEhtk3 #SGSGlobal
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