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Blogs

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  Signals from the noise – SXSW x AI

  While SXSW isn’t where tech launches, it’s where it typically gets key momentum. Twitter. FourSquare. Vine. Meerkat. While none of these launch at SXSW, they all gained their initial momentum here. This year is a little bit different, the key...

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  SXSW 2017 – The Customer Social, Saturday March 11th

  This year at SXSW, we're focusing entirely on the customer. Your customer, to be precise. Marketers no longer control the message. The customer does. The customer experience now defines the success of the customer and thus, the success of the business. This is "Success by Customer Experience," or...

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  Free New Whitepaper: “The Essential Guide To New Social Listening And Intelligence Language Technologies”

  Let’s face it, human language is complex.  Linguists are still unsure how children acquire syntax.  Yet understanding human language:  ideas, opinions, wants, needs, concerns, emotions and more is arguably more important than ever. Never before have we had such powerful access...

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  The State of Sentiment Analysis and the Road Ahead

  We just returned from the Innovation Insight Exchange Conference in Atlanta where there was broad discussion about the role of social in transforming market research and, consequently, how text analytics can play an important role of meeting the duel challenges...

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  Social Insights in the Wake of a Presidential Election: The New “Must Have”

  In the wake of the presidential elections, the market research industry is in a period of deep reflection. And for good reason: most major polls got the election result quite wrong. As Wonks everywhere examine the meaning and implications, one...

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  Dear research supplier…why can’t you tell me why my brand sales are declining?

  Here’s a post from our senior strategist and board advisor, Joel Rubinson, former Chief Research Officer at the ARF – with a great quote from our CEO, Rob Key. When clients experience sales declines for a brand, the supplier who runs...