It was some work, but today we finally published a new 48-page eBook, Practical Guide to Applying Machine Learning to Social Listening. The book is designed to fill a gap in the industry by getting beyond hype into how machine learning can and should be applied to drive more insight, accuracy, and impact from this data source. It’s designed to help bridge the needs between listening analysts, data scientists and market research folks. We hope you enjoy and of course, always love to hear feedback – it’s complimentary.

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