Book a Demo
Book a Demo

Predictive Brand Intelligence
You Can Act On

Trusted by Top Brands of the World

prime_twitter-1.svg
Vector-12.svg
Logo_Bayer-3.svg
Vector-13.svg
Vector-14.svg

In our fast moving world, “insights” by themselves are often not enough.  Research shows most brand and consumer insights gather dust, unused, because they do not connect to business outcomes.  And far too often we focus on vanity metrics that have no demonstrable impact on to core business KPIs.

Enter PRISM™

From Data to Decisions

The next generation of consumer & brand insights, powered by research grade data.  Leverage the best research grade data.  Move from descriptive to predictive (and prescriptive).   Connect perceptions to business outcomes.   Get to better and more actionable insights faster.  Reduce costs of more traditional research Methods.  

Description

Value

Corporate Reputation

Predictive and prescriptive reputation Intelligence.

Quantify value of reputation to bottom line. Invest more intelligently.
Smart content.

ESG / Sustainability

Measure brand purpose & ESG. 40+ prebuilt models for rapid issue-level analysis.

Understand trust and perceptions of your ESG efforts among stakeholders.

Brand Reputation. Sustainability/ESG.

Clearer and more actionable analysis of CX and Voice-of-Customer.

Understand drivers of customer behavior, not just NPS or related scores.

Brand Health

Transform your brand health into predictive navigation system.
Predict survey and sales months in advance. Discover “unknown unknowns ans answer “why’s.”

Innovation

Get to the future first by separating fads from trends and trends from business opportunity.
Discover new product and business opportunities. Drive innovation.
©2024 ConverseonInc | PROPIETARY
  • Predictive models focused on identifying metrics that impact business outcomes.
  • Supports brands in forecasting challenges and opportunities, enhancing long-term strategy.

Description

Value

Corporate Reputation

Predictive and prescriptive reputation Intelligence.

Quantify value of reputation to bottom line. Invest more intelligently.
Smart content.

ESG / Sustainability

Measure brand purpose & ESG. 40+ prebuilt models for rapid issue-level analysis.
Understand trust and perceptions of your ESG efforts among stakeholders.

Brand Reputation. Sustainability/ESG.

Clearer and more actionable analysis of CX and Voice-of-Customer.
Understand drivers of customer behavior, not just NPS or related scores.

Brand Health

Transform your brand health into predictive navigation system.

Predict survey and sales months in advance. Discover “unknown unknowns ans answer “why’s.”

Innovation

Get to the future first by separating fads from trends and trends from business opportunity.
Discover new product and business opportunities. Drive innovation.
©2024 ConverseonInc | PROPIETARY
  • Predictive models focused on identifying metrics that impact business outcomes.
  • Supports brands in forecasting challenges and opportunities, enhancing long-term strategy.

Normalize

Our scoring system further enriches the NLP enriched data through a patent pending statistical system that identifies when consumer and stakeholder perceptions shift. 

Assess

Assess your organization’s competitive performance overall and within multiple different perceptual areas such as key attributes or topics.

Diagnose

Understand the root-cause drivers of overall competitive perception and drill down to their underlying conversations, so that you can extract key insights quickly and effectively.

Understand & Predict 

Quantitatively attribute perceptions surrounding key topics and drivers to business outcomes. Predict and simulate how these perceptions will impact future business outcomes, thereby enabling better marketing and communications decision-making.
Move beyond attribute-by-attribute simulation to a holistic picture of conversations impacting your business outcomes. Our easy-to-use Action Score ranks each brand-attribute combination by how much impact it has on the desired business outcome, making it easy to prioritize actions in certain areas and communicate key findings to internal stakeholders.

A case in point

Operational Efficiency and Cost Savings

Read more customer stories
Case Study

Global Food Brand

ESG Perceptions Impact on Business

Challenge

One of the largest Fast Food restaurants in the world was immersed in a range of crises and issues stemming from Covid and other external factors. It needed to understand not just its own ESG measures (including labor relations and environment), but also what the perceptions of those issues impact was its business – including sales. Knowing this, would help prioritize investments and actions. They needed to understand not just “sentiment” but the value of perceptions.

Solution

Conversus PRISM analyzed brand rankings of 20 competitors across 42 ESG brand attributes and modeled sales revenue outcomes based on investment actions taken in specific areas. It scored the brand versus all its key competitors across dozens of brand perception metrics.

“Converseon is building ‘what’s next’ for the industry.”

-Global head of Food Brand

Operational Efficiency and Cost Savings

Let’s connect on a strategy session to discover how we can help you improve your data.
Book a Demo
Solutions Hub Page
Company
Solutions
Contact US
Facebook Twitter Youtube

©2025 Converseon. All rights reserved.