Webinars, Case Studies & More

Thought Leaders in

Decision Intelligence

Converseon’s Resource Center houses industry and Converseon news, events, case studies, white papers, webinars (on demand, and upcoming), and much more. As thought leaders in decision intelligence and data analytics, we provide education to help keep you in the loop and ahead of trends.

Article

Marketing Automotive Conference & Awards at the New York AutoShow

Converseon participates in the 4th annual MediaPost Marketing Automotive Conference Converseon will be at this week’s 4th annual MediaPost Marketing Automotive Conference, that’s part of the NY International Auto Show at the Javits Center. This conference is focused around how the Auto industry is moving away from traditional marketing such as TV and print to digital […]

Read More

Blog

How To Apply AI to Your Social Listening in 2019

Artificial Intelligence (“AI”) may be a highly-hyped technology, but in the world of social listening and analytics, it is poised to become the most powerful innovation the industry has seen over the last decade. AI, or more specifically machine learning, can learn from human input and with enough proper training, can approximate (and sometimes exceed) […]

Read More

Blog

At Converseon: a Look Ahead, and a Glance Behind, in the New Year

2018 marked a year of rapid evolution at Converseon, and 2019 did not slow the progress, growth, or success for, our partners or our clients.

Read More

Article

Our POV: The 2018 Forrester Wave on Enterprise Social Listening, and a New Path Forward for the Industry

The newest Forrester Research Wave Report on Enterprise Social Listening (Q3) was published last week and the results are, well, mostly uninspiring for those looking to embrace innovation in the industry.

Read More

Blog

The Ethics of Social Media Listening

Social media has emerged as a powerful force for social good. The power of social listening, specifically, to positively impact business, government, and social policy is clear. This is creating a paradigm shift in business methods. To combat potential misuse of the data available from social media, we have to ensure that these new business […]

Read More

Case Study

Converseon Case Study: Lion Brand Yarn Drives Measurable ROI with Social Media

Converseon worked in partnership with Lion Brand Yarn on the ideation, development and implementation of an enterprise social media strategy. This case study is a submission for the 2009 Forrester Groundswell Awards.

Read More

Case Study

Birthdays and Charity: A Social Media Case Study

Recently one of our own, Paull Young, turned his birthday into a social media experiment to raise money for charity:water a group working to provide clean water in Ethiopia.

Read More