Traditional sentiment metrics are often too noisy and unstable to serve as reliable brand performance indicators. This whitepaper introduces Converseon’s Social Favorability Score™ (SFS) — a patent-pending solution that transforms unstructured social and media data into consistent, research-grade brand metrics.

Powered by Conversus™ Trusted AI technology, SFS applies advanced NLP and Bayesian modeling to smooth volatility, identify true inflection points, and separate temporary spikes from lasting perception shifts. The result is a dynamic, -100 to +100 score that provides marketers and analysts with a stable, continuous measure of brand health.

Discover how SFS outperforms Net Sentiment by combining precision, context, and adaptability—enabling faster, more confident decision-making in today’s real-time, data-driven world.