Whitepaper: How Machine Learning is Transforming Social Listening & Intelligence
For marketers that demand precise measurement from social media, this new white paper demystifies how to apply Artificial Intelligence and Machine Learning to deliver on the promise of their company’s social data.
For marketers who want more from Social Listening, this white paper answers key questions that include:
- How can you apply Artificial Intelligence and Machine Learning in order to truly understand the voice of the customer in all its complexity, including sarcasm and slang?
- What level of accuracy should you expect in reporting Social KPI’s for use in marketing analytics?
- How can more precise measures of sentiment provide a sharper understanding of the drivers of best & worst experience with your brand?
- Leaping beyond sentiment, what are the latest methods to understand your audience, their emotions, advocacy and behaviors expressed in social media?