Good news today as we learned that our Second Chance Trees project has been selected as one of three finalists in the ‘Virtual Worlds’ category of the 2007 OMMA Awards.

OMMA describe their Awards thus:

The OMMA Awards honor the brand marketers, agencies and content providers who continue to push the potential of online advertising creative. The OMMA Awards celebrate the year’s most innovative and brilliant creative work in 20 categories.

The online medium is the most fertile canvas for innovation and creativity, and the OMMA Awards will salute the stars that shine brilliantly among us.

The goal of the OMMA Awards is to offer insight and vision on what is truly possible using the online arena and to illuminate those who continue to stretch the boundaries of online advertising creative. The OMMA Awards will set the gold standard for creative excellence in the interactive industry.

It’s great to see further recognition for the project on top of its selection as the only social media project among the American Express Members Project finalists and other success to date. We’re in good company alongside Pontiac’s Motorati Island and Coke’s Virtual Thirst; we’ll find out if we are adjudged the best entry at the OMMA Awards Reception on September 25.