Examining the Public’s Perception of Early Corporate COVID Responses Offers Insight Into Effective Stakeholder-Driven Leadership
[Article originally posted on JUST Capital’s website here.] Sam Schrager is JUST’s Director of Metrics and Data Analytics. He is joined in this collaboration by Converseon‘s Chief Innovation Officer, Glen Kushner, and Advisor, Larry Friedman. Converseon uses machine learning to track perception of brand purpose on social media using a combination of natural language processing, social intelligence, […]
Conscious Consumerism: The Imperative of ESG Investment
The era of conscious consumerism has arrived. Ushered in by the COVID-19 pandemic, a wave of individuals highly focused on environmental action, sustainable efforts, and green initiatives now seek out companies that are putting their advertising promises into real climate action. What is ESG? As we know, ESG stands for Environmental, Social, and Governance. Marketing […]
How To Apply AI to Your Social Listening in 2019
Artificial Intelligence (“AI”) may be a highly-hyped technology, but in the world of social listening and analytics, it is poised to become the most powerful innovation the industry has seen over the last decade. AI, or more specifically machine learning, can learn from human input and with enough proper training, can approximate (and sometimes exceed) […]
The Ethics of Social Media Listening
Social media has emerged as a powerful force for social good. The power of social listening, specifically, to positively impact business, government, and social policy is clear. This is creating a paradigm shift in business methods. To combat potential misuse of the data available from social media, we have to ensure that these new business […]
