Getting Granular with Sentiment Analysis: Moving from Document to Entity and Aspect-Level
Traditional document-level sentiment analysis—labeling an entire post or article as simply positive, negative, or neutral—can no longer keep up with today’s complex digital conversations. This whitepaper explains why organizations must evolve toward entity- and aspect-level sentiment analysis to achieve the precision, transparency, and actionability modern research demands. Through real-world examples and technical insights, Converseon demonstrates […]
Get to the “Right” Data: The Critical Importance of Voice Segmentation in Social and VoC Analysis
In the age of AI and big data, not all social or voice-of-customer (VoC) data is created equal. This whitepaper exposes the hidden pitfalls of relying on noisy, unfiltered data—where bots, promotions, and AI-generated content can distort insights—and introduces Converseon’s Content Type AI Model, a breakthrough approach to isolating the right stakeholder voices for accurate […]
Introducing the Social Favorability Score™ (SFS): Turning Volatile Social Data into Reliable Brand Insights
Traditional sentiment metrics are often too noisy and unstable to serve as reliable brand performance indicators. This whitepaper introduces Converseon’s Social Favorability Score™ (SFS) — a patent-pending solution that transforms unstructured social and media data into consistent, research-grade brand metrics. Powered by Conversus™ Trusted AI technology, SFS applies advanced NLP and Bayesian modeling to smooth […]
From Sentiment to Emotion to Attitude: A Smarter Approach to Social and Voice-of-Customer Data
Traditional sentiment and emotion analysis often miss the deeper “why” behind consumer expression. This whitepaper introduces the Conversus Attitude Framework™, Converseon’s next-generation NLP model that moves beyond simple sentiment to reveal actionable intent, tone, and behavioral signals within unstructured social, media, and customer data. Built on years of R&D and powered by advanced LLM technology, […]
Addressing Critical Unstructured Data Quality Problem for the AI Era
As AI systems increasingly rely on unstructured “conversation data” — from social media, reviews, and customer feedback — ensuring that data is accurate, unbiased, and trustworthy has never been more critical. This whitepaper, developed in collaboration with AMEC and the Global Data Quality Initiative, outlines key principles and frameworks for improving data quality across social […]
Converseon’s AI Quantitive Market Research Offering for Q4
Are you currently in the process of planning for 2024? We’d like to help! Here are the research offerings our clients are using to develop their Q4 deliverables and map out their 2024 planning. Consumer and Category Segmentation By using millions of data points we create robust and representative segments based on stated behaviors such […]
Insights Tech Showcase(GreenBook): Trend vs. Fad: How Can You Know the Difference?
Converseon’s Bradley Taylor will take the stage to explore Converseon’s unique approach for deciphering trends and fads at Greenbook’s Insights Tech Showcase on October 20th. In the era driven by technological advancements, distinguishing between trends and fads can be key to success or failure. As Bradley delves into the nuances of trends and fads you […]
Congratulations to our Converseon Team – Shortlisted for 2 AMEC Awards!
Congratulations to our Converseon team for being shortlisted for 2 prestigious AMEC Measurement and Evaluation Awards! We’re so proud of this work and are so excited to be recognized by this highly respected organization. Our team has done incredible work this year and to receive this recognition is very special. We’re very proud of what we’ve accomplished together. Cheers […]
Converseon’s Response to The White House Blueprint for an AI Bill of Rights
The following message has been written by Converseon’s CEO & Founder, Rob Key. Recently, the White House released the “Blueprint for an AI Bill of Rights” to identify principles to guide the design, use, and deployment of models/systems/AI to protect Americans in the digital age. As a leader in conversation-based decision intelligence through the use […]
2022 Year-end Solutions to Level Up Your Brand’s Social Intelligence
With year end fast approaching and 2023 budgeting season present, we thought it would be helpful to share Converseon’s latest offerings and solutions for consideration as brand’s consider technology innovations. We can provide additional details, demos and pricing. 2022 has been a year of significant innovation for us, focused on transforming “conversation data” into decision […]
