Measuring and Understanding Brand Trust in the #FakeNews Era

On Demand Webinar

Navigating the #PostTrust and #FakeNews Era

Converseon’s CEO and Founder Rob Key recently spoke at the ESOMAR Congress 2019 – Global Data & Insights Summit.

In a world of tribalism, polarization, and socially-empowered movements, brand trust can be created or destroyed in minutes. Today, there is a growing expectation for brands to not just sell specific products or services, but to become purpose-driven and weigh-in on important issues of the day. How can brands today better understand, measure, and act in this #PostTrust and #FakeNews era?

In this webinar, we will discuss the following…

  • How can companies react to #FakeNews
  • How to measure and understand brand trust
  • Social responsibility
  • How Converseon Solutions Work
  • More

View our on demand webinar to learn more about measuring brand trust in our polarized world today.