Whitepapers

Whitepaper

Stakeholder Perception of ESG: What You Don’t Measure Can Hurt You

Does your ESG spend impact stakeholder perceptions, and if so… by how much? Studies today show that almost 1 in 4 consumers don’t believe brands’ sustainability claims. MarketingCharts states, “younger respondents are more likely to cite skepticism about brands’ sustainability claims as a reason for not making sustainable purchases. Almost 1 in 3 Americans ages […]

Whitepaper

One Pager: Social ESG Index

ESG Impact Is Hard to Measure — But It’s Not Impossible… –HBR Converseon’s Social ESG Index is the first and only solution to rigorously measure stakeholder perceptions of brand ESG efforts across massive sets of unstructured data. It’s a must-have element to fill the gap between ESG inputs and ESG impact. Why download Converseon’s Social […]

Whitepaper

NLP for Conversation Data

Download Converseon’s guide on how to build, validate, and apply high-performing models today.

Whitepaper

Essential Approaches for Effective AI Application to Social Listening

Download our practical guide including eight critical steps to take your social listening to the next level.

Whitepaper

How to Measure Brand Purpose at the Speed of Culture

Why does your brand exist? This is not a philosophical question, as it may appear on the surface. Instead, answering it concretely is now critical for brands to successfully navigate through today’s tumultuous, polarized, value-driven environment. The fundamental question of “purpose” is on the minds of most consumers, employees and other key stakeholders as they […]