Stakeholder Perception of ESG: What You Don’t Measure Can Hurt You

Does your ESG spend impact stakeholder perceptions, and if so… by how much?

Studies today show that almost 1 in 4 consumers don’t believe brands’ sustainability claims.

MarketingCharts states, “younger respondents are more likely to cite skepticism about brands’ sustainability claims as a reason for not making sustainable purchases. Almost 1 in 3 Americans ages 18-24 (32%) say they don’t buy sustainable products because they don’t believe sustainability claims made by brands. This view is shared by more than one-quarter (28%) of 35-44-year-olds. Both are above the 23% average among all US adults surveyed.”

Brands today are expected to make the world a better place through their actions. How can brand’s continue to take action on ESG initiatives and track perceptions and investment efforts? They can do so through ESG measurement.

Below is a brief summary of what we will cover in this white paper:

  • ESG measurements are critical, but provide an incomplete view of stakeholder perceptions, especially over time
  • Current approaches don’t continually measure stakeholder perceptions of brand efforts over time using social and other forms of “conversation data”
  • Insights from such data are essential to understanding “misalignments,” identifying areas of risk and opportunity, benchmarking against competitors and industry captains, and understanding if key audiences believe in your ESG efforts

Download our white paper today to learn more about stakeholder perceptions and the importance of ESG measurement for your brand.