Perceptual Attribution: A New Way to Measure the Impact of Consumer Perception on Sales

On Demand Webinar

Converseon’s Senior Strategist Bradley Taylor joined The Social Intelligence Lab’s Observe Summit to discuss perceptual attribution: a new way to measure the impact of consumer perception on sales.

This panel will cover how the perceptual attribution method gives more insights into consumer behavior. Differently from the traditional attribution modeling, the new approach takes a step back and identifies people’s perceptions that drive sales.

Learn about this and more on our on-demand webinar