Understanding Brand Trust in an Era of #FakeNews and Volatile Social Media

On Demand Webinar

What drives trust/distrust in social media?

In today’s polarized social media empowered world, brand trust has never been more important…. or as much at risk. This webinar will explore how organizations can better measure, understand, and protect brand trust in 2019.

In this webinar you will learn:

  • Key drivers of trust/distrust in social media
  • How AI technologies can better measure and predict brand health
  • What brands should and should not do to protect themselves in an era of #FakeNews

Speakers:

  • Rob Key – CEO & Founder – Converseon
  • Peter Horst – Founder – CMO Inc.
  • Kris Russell – Director-Insights & Analytics, Public Affairs – Walmart Inc,.

Download our on demand webinar content today to learn more.