Thank you for your interest in Converseon’s White Paper, “How to Measure Brand Purpose at the Speed of Culture.”

This guide, created with the input of experts ranging from AI to brand measurement, is the first to provide a comprehensive framework and approach to quantitatively measure and benchmark stakeholder perceptions of your Brand Purpose “at the speed of culture”. 

It includes an explanation of the principles on Brand Purpose, its definition, its rise in importance, and how organizations can comprehensively understand, establish, analyze, and measure Brand Purpose in a world where opinions, needs, and demands can change in moments.