Leaders in Decision Intelligence | About Us

Converseon’s Journey Through the Years

We have earned an enviable reputation for innovation and implementation excellence. Our solutions have won multiple awards and our services and expertise have earned us the privilege of long term deep relationships with our customers. While other solutions have come and gone, Converseon continues to drive innovation across the industry and bring to market new solutions designed to meet increased challenges for action, speed, and foresight.

As pioneers in machine learning, we recognized that over the last several years, the term “AI” has become pervasive and overused; in many cases the promise has underdelivered on the potential. The result: too many blacks boxes, making decisions which we do not understand and worse, not very effective in many cases.

With over a decade of experience in machine learning, we know what works and what doesn’t. We have forged together the ideal balance between human intelligence and technology. Converseon utilizes an applied AI approach that focuses on practical problem solving and continued human in the loop augmented intelligence; together with enhanced filtering and classification and a broad and deep array of data sources.

Converseon’s innovation has helped fuel the maturity of the industry and is tangibly demonstrated in our own evolution as the world continues to transition from basic social listening to true decision intelligence.

The Move from Social Listening to Social Intelligence

Converseon was founded as one of the first pure play social agencies after its founders left senior innovation and digital roles at WPP, IBM and other larger agencies and consultancies.

We recognized as early as 2003 the need create new systems of communication that better aligned to real “human” communication This was informed in part by early efforts by others to also revolutionize the industry (expressed very poignantly and powerfully by Doc Searles and David Weinberger in the “Cluetrain Manifesto”) were inspiring. “Markets are conversations” was the mantra and, in fact, inspired the naming of “Converseon.” During this time, we won multiple awards for our work including Top Social Agency of the Year” by DigiDay.

In 2008, Converseon turned its focus on social listening technologies and was among the very first to apply machine learning to natural language processing to social media data. Working with Dr. Philip Resnik at the University of Maryland and Dr. Jason Baldridge, professor of computational linguistics at UT Austin (and now with Google), Converseon rapidly became a recognized leader, including being named Leader in the 2010 Forrester Wave, Enterprise Social Listening.

“Converseon offers a leading product with its “customized for your needs” mentality. There is no standard Converseon installation, (Converseon) builds a tailored dashboard for its enterprise installation and offers professional services around every step of the Social Intelligence process. Converseon’s model of starting with technology and adding human analysis makes for highly effective data quality, leading custom reports and strong functionality.”
Forrester

Over a decade later, we stay true to our foundational views of custom NLP and and high data quality designed for the clients worldview and specific needs; but exponentially evolved and accelerated through the power of applied AI.

Converseon continued to provide social listening dashboards and solutions through 2015 when it evolved its next series of solutions to help further the industry. During this time We were also among the very first to access the full Twitter Firehose and introduced emotional analysis via Plutchik’s Wheel in 2009 and was instrumental in the development of the industry’s first ethics, CASRO’s Guidelines for Social Media Research. This helped us secure leadership in “social intelligence”

Dataweek’s “Top Innovator in Social Data Mining”

Included in Gartner’s Magic Quadrant of Leaders, Visionaries, Challengers & Niche Players

Named “Strong Performer” by Forrester Research

The Rise of Consumer Intelligence

Recognizing the need for greater data classification and the ability to transfer this data across multiple platforms, Converseon pivoted to focus on its core NLP technologies to help power other platforms and help brands make better use of this conversation data and classify data according to critical measurement frameworks. Our focus become not providing social intelligence “in a box” but to help power language enabled systems of insight.

During this period it also introduced the industry’s first comprehensive library of prebuilt models, and launched Conversus.AI™, the industry’s leading “no code” NLP platform that allows even non-data scientists to build and deploy complex models seamlessly into a wide range of partner platforms.

Conversus became a key solution to further the movement towards “ML democratization” and enabled brands to modify and adjust models specifically to their needs, frameworks, and definitions and expand data classification outside of general “one-size-fits-all” sentiment into other areas such as trust, advocacy, and more. This helped usher in a movement towards fully integrated data layers powered by APIs and point solutions powered by social data and NLP in areas such as reputation measurement, brand tracking, and more through measurement frameworks. This helped us usher the industry from social intelligence to customer intelligence.

“Converseon has a broad understanding of how ..to effect change across marketing, customer service and sales departments… measure success and impact the key KPIs … and tie into more traditional CRM transformation approaches. … strength in B2B use of social media… gives Converseon an advantage over competitors in B2B.”
– Gartner

Awarded Forrester Groundswell Award

Named “Best Socialized Business” (with IBM) in Digiday’s SAMMY Awards

Recognized as Top Innovator for Social Data Mining by Forrester

Named “Best NLP Company” in the AI Breakthrough Awards

iCom Data Creativity Awards (Uber)

A New Generation of Decision Intelligence

Today Converseon is again leading the next phase of innovation for the industry.

While in early years, brands faced a dearth of actionable data, today they are facing a deluge of it — 2.5 quintillion bytes a day – much of it unstructured. Not only do brands need assistance separating the signals from the noise, they also need help understanding which data they should be listening to, which data is going to improve their business when acted on, and what they can or must ignore as it is harmful.

As business leaders continue to struggle to run their businesses and departments optimally, clearly understand what their customers want, and the impact of their decisions in a polarized, value-driven, fluid world, the current solution of siloed social and CX platforms can only take organizations so far. They have proven often to be too noisy and retrospective to be very useful in helping to inform “what’s next?” And while conversation data has been revolutionizing in many ways, without connecting it to true business outcomes, often the right action is simply lost in the noise.

We recognized that what companies need today is not just more data but the right intelligence delivered at the right time to allow them to understand what the impact of their decisions will be before they make it.

This is decision intelligence.

Decision Intelligence is founded on the idea that not all data is created equal and equally useful for the decision we want to make. It means, the problem we now want to solve is not, “do we have data?” but “how do we use this data and which data must be used?” . Now fully prepared for what is the most likely outcome, as well as having tested tactics for any moves competitors make, our clients can push ahead and with more certainty than before create optimally running businesses and investing where it makes the most sense.

Decision intelligence is not unique to Converseon but our application of it via conversation data is an industry first. And our ability to deliver on its promise through our proprietary technologies, hundreds of prebuilt models by industry, well honed methodologies and more than decade of experience remains unique.

As a result, today we have made available the most comprehensive and powerful suite of “decision intelligence solutions” designed for the social age. This ranges from our Conversus.AI middleware “no code” NLP platform that empowers our clients to build and deploy their own models as a precursor to decision intelligence; to a family of decision intelligence dashboards and data ranging from brand reputation to relevance to ESG to customer experience.

We are delivering this intelligence across a broader array of platforms, through APIs, than ever before using a deeper and broader dataset encompassing the full spectrum of conversation data types and tie this intelligence to first party sales and even shareholder value

We are providing the predictive intelligence that brands need, at the speed they need it, with the the necessary tools to help understand the impact of actions on that data in business outcomes. In the process, we provide the true, always-on, guidance systems needed to navigate through our increasingly complex world.

CAREERS

Solve the Most Important Challenges for the World’s Largest Brands. Our People Change the Way the World Communicates.

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Email us at hr@converseon.com

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