On-Demand Archives | Converseon

Webinar

Bridging the Gap in ESG Measurement: Stakeholder Perception

Rigorous measurement of brand ESG efforts are essential, but often self-reported. As a result, there is an increasing credibility gap between organization’s reported efforts in “environmental, social and governance” and stakeholder perceptions of these efforts. This can result in accusations of greenwashing and more. Clearly understanding stakeholder perceptions through the power of social data and […]

Webinar

Measure Your Brand’s Relevance Using Social Media

How is your brand currently measuring for relevance across key stakeholders? If you aren’t using social media, you may be missing out on key trends, conversations, and data that impacts how you invest. At Greenbook’s Brand Tracking Showcase, our Senior Strategist, Bradley Taylor, discussed measuring brand relevance with social media data. He shared insight into […]

Webinar

Connecting Reputation to Business Outcomes

Converseon participated in AMEC Global Summit of 2022 in Vienna – as Gold Sponsors of the event, our CEO and Founder presented data on reputation, the QSR industry, and decision intelligence.

Webinar

Conversus.AI™ Overview Video

Conversus.AI, applied AI and autoNLP engine, enables users to build, customize, validate, and seamlessly deploy high performance NLP models directly or through a wide range of third party social listening, business intelligence and CX solutions. Learn more.

Webinar

Predictive Reputation Intelligence Solution (PRISM™) Overview

SRIS™ is the first real time decision intelligence system for brand reputation. View our overview video for more today.

Webinar

How to Measure Brand Purpose at the Speed of Culture

The question of “how are you making the world a better place” has made brands take pause. What is brand purpose, how can we manage it, and how do we measure it?

Webinar

Predictive Reputation Measurement: A New Approach for a Polarized World

In a polarized world where brands are consistently under scrutiny, it is now more imperative than ever for new approaches to measuring reputation, including predictive models.

Webinar

ESOMAR: How to Measure Brand Purpose at the Speed of Culture with Rishad Tobaccowala

View our on demand webinar featuring Converseon’s CEO, Rob Key, and author Rishad Tobaccowala as they discuss measuring brand purpose.

Webinar

Making the Complex Simple: How to Measure Brand Purpose with Unstructured Text

Methodologies to effortlessly understand brand purpose The current pandemic has placed the actions and inactions of organizations under a microscope. Consumers expect and want to spend their dollars with brands that take a stance and act for the greater social good. But how do you measure how a brand’s purpose is perceived? In the past, […]

Webinar

Transforming Trend Discovery and Prediction with AI + NLP + Advanced Analytics

Everyone knows that there are early conversations in social data that are forerunners of the next Hard Seltzer trend or the move to avocado showing up as an ingredient in your hand cream. However, using this data in a way that predicts which of these early trends will grow, versus those that will fizzle away, has been elusive.